This paper proposes a frame measure for evaluating the fintech company’s performance. Based on the existing publications of multi-dimensional approaches to performance measurement and the fintech company, the study is conducted as a review article. The Balanced Scorecard is considered a suitable approach for the highest citations and application capacity in various kinds of firms. With the combination of the Balanced Scorecard and the highlighted characteristics of the fintech company, the frame measure is proposed for evaluating the fintech company’s performance. In detail, the fintech strategy map and four perspectives of performance with twenty-three measurements are proposed. The study provides the framework for the next quantitative studies that regard the estimation of the relationship between fintech performance and conventional banks. The new evidence of the Balanced Scorecard application for the fintech company is a new kind of firm in the digital era.