Đăng nhập
 
Tìm kiếm nâng cao
 
Tên bài báo
Tác giả
Năm xuất bản
Tóm tắt
Lĩnh vực
Phân loại
Số tạp chí
 

Bản tin định kỳ
Báo cáo thường niên
Tạp chí khoa học ĐHCT
Tạp chí tiếng anh ĐHCT
Tạp chí trong nước
Tạp chí quốc tế
Kỷ yếu HN trong nước
Kỷ yếu HN quốc tế
Book chapter
Bài báo - Tạp chí
(2023) Trang: 1-28
Tạp chí: 10. INTERNATIONAL SUMMIT SCIENTIFIC RESEARCH CONGRESS March 17-18, 2023, Sanliurfa, Turkiye

Digital tourism has become an innovative solution, creating new offers and markets thanks to modern technologies, especially in the context of the COVID-19 pandemic. Digital application in tourism business activities is predicted to have many breakthroughs in the future, especially the application of modern technologies such as virtual reality (VR), augmented reality (AR), and robots (RB). The present study, therefore, aims to (1) explore the factors in the future strategy of applying VR, AR, and RB by operators of tourism businesses; (2) measure the importance of the factors discovered in the decisions of executives; (3) propose specific strategies for young generations who wish to choose a career in the tourism sector in the future. Approaches of the present article included (1) Document research (e.g. scientific articles, books, magazines, websites, etc. in English, French, and Vietnamese); (2) Semi-structured interviews with 19 experts who are representatives of researchers, lecturers, or entrepreneurs in the field of tourism in France and Vietnam during the period from December 2021 to January 2022; (3) Online survey questionnaires with 400 operators in the tourism business (including accommodation, transportation, tour-operating/distribution, and destination) in two markets France and Vietnam from February 2022 to August 2022; (4) Field observations at several tourism business establishments in the French and Vietnamese markets during the period from December 2021 to August 2022. The collected primary and secondary research data were then processed by the following methods: (1) Descriptive statistics with SPSS 20.0; (2) Evaluation of the measurement model by using Partial Least Squares thanks to SMARTPLS 3.0 software; (3) Structural Equation Modeling test. Research findings revealed 07 main factors in the future strategy of applying VR, AR, and RB of tourism business operators in descending order of importance: (1) Personalized experiences, and customer satisfaction; (2) Customer retention, and competitiveness; (3) Resource optimization, cost-effectiveness; (4) Revenue generation, business expansion; (5) Information sharing, improved communication; (6) Value co-creation, unique experiences; and (7) Sustainable tourism practices. Based on the actual results of the research, specific strategies aimed at young people who will choose an occupation in the tourism industry in the future have been proposed. Overall, this paper concluded that it is possible that the development of modern technologies is unpredictable, and as always, lack of information is a danger, especially for young people when choosing a job in tourism. Therefore, lifelong learning to master modern technologies is of the utmost importance.

Keywords: digital strategy, tourism business, future application, virtual reality, augmented reality, robot, operator

Các bài báo khác
(2023) Trang: 232-257
Tạp chí: THE 1. BİLSEL INTERNATIONAL SUMELA SCIENTIFIC RESEARCHES CONGRESS 22-23 JULY TRABZON/TURKEY
(2023) Trang: 924-948
Tạp chí: 12. EUROASIA International Congress on Scientific Research and Recent Trends-XII November 29-30, 2023 Ankara, Turkey
(2023) Trang: 890-920
Tạp chí: The 1st Bilsel International World Science and Research Congress-Istanbul
(2023) Trang: 1788-1811
Tạp chí: The International Congress on Scientific Research, November 5-7, 2023, Cappadocia, Turkiye
(2023) Trang: 700-724
Tạp chí: International Interdisciplinary Congress of Women in Science, "Diversity, Careers, Interdisciplinarity", January 13-14, 2023, Venue: Sivas Cumhuriyet University, Sivas, Türkiye, in partnership with Association of Women in Science- BİLKADER
(2023) Trang: 861-877
Tạp chí: The 5. International Ankara Multidisciplinary Studies Congress January 27-29, 2023 Ankara Turkiye
(2023) Trang: 154-175
Tạp chí: The 9th INTERNATIONAL MARDIN ARTUKLU SCIENTIFIC RESEARCHES CONFERENCE January 20-22, 2023 Mardin, Turkey
(2023) Trang: 940-960
Tạp chí: The 3. INTERNATIONAL ISTANBUL CURRENT SCIENTIFIC RESEARCH CONGRESS February 8-9, 2023 - Istanbul, Turkey
(2023) Trang: 803-818
Tạp chí: The 5. INTERNATIONAL KARS CONGRESS ON SCIENTIFIC RESEARCH Agriculture, Biology, Zoology, Veterinary, Natural Sciences, Animal Farming, Food Iksad Institute March 17-19, 2023 , Kars Turkiye
(2023) Trang: 359-380
Tạp chí: The INTERNATIONAL CONGRESS OF FINANCE AND TAX​ March 10-11, 2023 / Konya, Türkiye
(2023) Trang: 29-43
Tạp chí: The 10. INTERNATIONAL SUMMIT SCIENTIFIC RESEARCH CONGRESS March 17-18, 2023 Sanliurfa, Turkiye
(2023) Trang: 559-585
Tạp chí: The 8. INTERNATIONAL PARIS CONGRESS ON SOCIAL SCIENCES & HUMANITIES April 1-3, 2023 -Paris, France
(2023) Trang: 947-965
Tạp chí: The TOKYO SUMMIT-VII, INTERNATIONAL INNOVATIVE STUDIES & CONTEMPORARY SCIENTIFIC RESEARCH CONGRESS, April 21-23, 2023, Japan
(2023) Trang: 929-946
Tạp chí: THE TOKYO SUMMIT-VII, INTERNATIONAL INNOVATIVE STUDIES & CONTEMPORARY SCIENTIFIC RESEARCH CONGRESS, April 21-23, 2023, Japan
(2023) Trang: 362-382
Tạp chí: The International Congress on Scientific Research April 10-12, 2023, Ankara, Turkey
(2023) Trang: 343-361
Tạp chí: The International Congress on Scientific Research April 10-12, 2023, Ankara, Turkey
(2023) Trang: 41-71
Tạp chí: THE 4. INTERNATIONAL DİCLE SCIENTIFIC RESEARCH AND INNOVATION CONGRESS,18-19 APRIL 2023, DİYARBAKIR/Turkey
(2023) Trang: 85-108
Tạp chí: The 3. INTERNATIONAL MEDITERRANEAN CONGRESS April 17-18, 2023, Mersin, Turkiye
(2023) Trang: 742-764
Tạp chí: THE 4. INTERNATIONAL HASANKEYF SCIENTIFIC STUDIES AND INNOVATION CONGRESS 29-30 APRIL 2023 BATMAN- TURKEY
(2023) Trang: 484-501
Tạp chí: The 5th INTERNATIONAL GOBEKLITEPE SCIENTIFIC RESEARCH CONGRESS, 06-07 MAY 2023, ŞANLIURFA, TURKIYE
(2023) Trang: 104-122
Tạp chí: THE 1st INTERNATIONAL BOSPHORUS SCIENTIFIC STUDIES CONGRESS, ISTANBUL, TURKEY
(2023) Trang: 731-746
Tạp chí: The 8th INTERNATIONAL NEW YORK CONFERENCE ON EVOLVING TRENDS IN INTERDISCIPLINARY RESEARCH & PRACTICES May 1-3, 2023 Manhattan, New York City, USA
(2023) Trang: 2142-2166
Tạp chí: The International Conference on Global Practice of Multidisciplinary Scientific Studies-IV Turkish Republic of Northern Cyprus April 28-30, 2023
(2023) Trang: 447-459
Tạp chí: The 4th INTERNATIONAL ISTANBUL CURRENT SCIENTIFIC RESEARCH CONGRESS May 1-2, 2023 - Istanbul, TURKIYE
(2023) Trang: 140-154
Tạp chí: The AHI EVRAN III-International Congress on Scientific Research May 3-4, 2023 / Baku Odlar Yurdu University/Azerbaïdjan
(2023) Trang: 1203-1224
Tạp chí: The 4. International Antalya Scientific Research and Innovative Studies Congress May 9-10, 2023 Antalya, Turkiye
(2023) Trang: 44-61
Tạp chí: The INTERNATIONAL FLOWER CONFERENCE May 11-12, 2023 Azerbaijan Cooperation University BAKU / AZERBAİAN
(2023) Trang: 565-586
Tạp chí: THE 10th INTERNATIONAL MARDIN ARTUKLU SCIENTIFIC RESEARCHES CONFERENCE May 19-21, 2023, Mardin, Turkey
(2023) Trang: 668-692
Tạp chí: THE 7th INTERNATIONAL IZMIR ECONOMICS & BUSINESS ADMINISTRATION CONGRESS, May 17-18, 2023, Yasar University, Izmir, Turkey
(2023) Trang: 648-667
Tạp chí: THE 7th INTERNATIONAL IZMIR ECONOMICS & BUSINESS ADMINISTRATION CONGRESS, May 17-18, 2023, Yasar University, Izmir, Turkey
(2023) Trang: 691-712
Tạp chí: The 1st INTERNATIONAL SILK ROAD CONFERENCE May 26-27, 2023. Nakhchivan State University Nakhchivan / Azerbaijan
(2023) Trang: 354-376
Tạp chí: THE 7. INTERNATIONAL SOCIAL SCIENCES AND INNOVATION CONGRESS, 10-11 JUNE 2023, ANKARA, TURKEY
(2023) Trang: 1293-1317
Tạp chí: THE 4TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS,​ June 6-7, 2023 Rize, Turkiye
(2023) Trang: 484-510
Tạp chí: THE 6th INTERNATIONAL PALANDÖKEN SCIENTIFIC STUDIES CONGRESS, 24-25 JUNE 2023, ERZURUM, TURKEY
(2023) Trang: 417-438
Tạp chí: THE INTERNATIONAL EGE CONGRESSES-II on Social Sciences & Humanities, June 12-13, 2023, Ege University, Izmir, Türkiye
(2023) Trang: 383-419
Tạp chí: THE 1. INTERNATIONAL SELÇUK SCIENTIFIC RESEARCH CONGRESS, 08-09 JULY 2023, KONYA, TURKEY
(2023) Trang: 706-730
Tạp chí: The 5th International Istanbul Modern Scientific Research Congress, 9-11 July 2023, Istanbul, Turkey
(2023) Trang: 1008-1033
Tạp chí: THE 7 th INTERNATIONAL CONFERENCE ON MEDICAL & HEALTH SCIENCES, July 06-08, 2023, Ordu, Türkiye
(2023) Trang: 157-181
Tạp chí: THE 1. INTERNATIONAL ULUDAĞ SCIENTIFIC RESEARCH CONGRESS ​ ​ 15-16 JULY 2023 BURSA
(2023) Trang: 243-267
Tạp chí: The 1. BİLSEL INTERNATIONAL EFES SCIENTIFIC RESEARCH AND INNOVATION CONGRESS, 22-23 July 2023 2023, İZMİR/TURKEY
(2023) Trang: 463-489
Tạp chí: THE 6. INTERNATIONAL GOBEKLITEPE SCIENTIFIC RESEARCH CONGRESS 29-30 July 2023, ŞANLIURFA, TURKEY
(2023) Trang: 646-676
Tạp chí: The 5th International Çukurova Agriculture and Veterinary Sciences Congress, 21-23 July 2023, Adana, Turkey
(2023) Trang: 33-55
Tạp chí: The International BASHKENT Conference on Multidisciplinary Studies-IV August 4-6, 2023
(2023) Trang: 9-32
Tạp chí: The International BASHKENT Conference on Multidisciplinary Studies-IV August 4-6, 2023
 


Vietnamese | English






 
 
Vui lòng chờ...