Tạp chí: The International Conference on Global Practice of Multidisciplinary Scientific Studies-IV Turkish Republic of Northern Cyprus April 28-30, 2023
ABSTRACT Floating markets are a unique feature of the Mekong Delta region in Vietnam, attracting both local and international tourists. Can Tho, as the largest city in this region, is famous for its floating markets and local cuisine. Understanding factors that contribute to tourists' satisfaction with the culinary experiences in these markets is crucial for tourism development. This study aimed to explore the factors affecting tourist satisfaction with the culinary offerings at floating markets in Can Tho City, Vietnam, and provided insights for local authorities and businesses to enhance gastronomic experiences and boost tourism in the area. A mixed-methods research design was employed, utilizing a quantitative survey of tourists visiting Can Tho's floating markets and qualitative interviews with local vendors and tourism stakeholders. The survey assessed tourists' satisfaction with taste, presentation, variety, hygiene standards, and overall experience of the local cuisine, while the interviews explored the perspectives of vendors and stakeholders on the challenges and opportunities in enhancing culinary experiences. The findings revealed that several factors significantly contributed to tourist satisfaction, including (1) food quality, encompassing taste, presentation, and authenticity of the dishes; (2) food pricing; (3) staff attitudes; and (4) the unique atmosphere of the floating markets. Nonetheless, the study identified specific challenges, including (1) maintaining hygiene standards, (2) enhancing food variety, and (3) addressing the need for improved marketing efforts. To address these issues, local authorities and businesses could collaborate on developing targeted strategies, including better hygiene management, promotion of culinary diversity, and enhanced marketing efforts. The culinary offerings at Can Tho's floating markets play a vital role in attracting tourists and ensuring their satisfaction. By addressing the identified challenges and capitalizing on the unique features of the floating markets, Can Tho can further enhance its gastronomic tourism potential and contribute to the overall development of the region. Keywords: floating markets, culinary experiences, tourist satisfaction, Can Tho, Mekong Delta, gastronomic tourism
Tạp chí: International Interdisciplinary Congress of Women in Science, "Diversity, Careers, Interdisciplinarity", January 13-14, 2023, Venue: Sivas Cumhuriyet University, Sivas, Türkiye, in partnership with Association of Women in Science- BİLKADER
Tạp chí: The 5. INTERNATIONAL KARS CONGRESS ON SCIENTIFIC RESEARCH Agriculture, Biology, Zoology, Veterinary, Natural Sciences, Animal Farming, Food Iksad Institute March 17-19, 2023 , Kars Turkiye
Tạp chí: The 8th INTERNATIONAL NEW YORK CONFERENCE ON EVOLVING TRENDS IN INTERDISCIPLINARY RESEARCH & PRACTICES May 1-3, 2023 Manhattan, New York City, USA
Tạp chí khoa học Trường Đại học Cần Thơ
Lầu 4, Nhà Điều Hành, Khu II, đường 3/2, P. Xuân Khánh, Q. Ninh Kiều, TP. Cần Thơ
Điện thoại: (0292) 3 872 157; Email: tapchidhct@ctu.edu.vn
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