In the rapidly evolving digital era, electronic word-of-mouth (e-WOM) has emerged as a significant factor influencing consumer decision-making. The luxury hotel sector, with Paris being a key destination, is no exception to this trend. This research aimed to explore the impact of e-WOM on the selection of luxury hotels in Paris, France, identifying the key factors that compel consumers to trust and use these online reviews in their decision-making process. A mixed-methods approach was employed, combining both qualitative and quantitative methods. Firstly, an online survey was conducted with a sample of 300 tourists who have recently stayed at luxury hotels in Paris. Additionally, in-depth interviews were conducted with 18 hotel industry experts to validate the findings. The results revealed that the authenticity, source credibility, and quality of the review significantly influenced hotel selection. Furthermore, the perceived usefulness of e-WOM was found to be moderated by cultural and personal factors, including previous travel experience and personal preferences. The study concludes that e-WOM plays a crucial role in luxury hotel selection in Paris. Hoteliers must focus on enhancing their online presence and managing their online reputation effectively to attract and retain customers. The findings provide valuable insights for both academics and industry practitioners, aiding in the development of strategies to leverage e-WOM in the luxury hotel sector.
Tạp chí: International Interdisciplinary Congress of Women in Science, "Diversity, Careers, Interdisciplinarity", January 13-14, 2023, Venue: Sivas Cumhuriyet University, Sivas, Türkiye, in partnership with Association of Women in Science- BİLKADER
Tạp chí: The 5. INTERNATIONAL KARS CONGRESS ON SCIENTIFIC RESEARCH Agriculture, Biology, Zoology, Veterinary, Natural Sciences, Animal Farming, Food Iksad Institute March 17-19, 2023 , Kars Turkiye
Tạp chí: The 8th INTERNATIONAL NEW YORK CONFERENCE ON EVOLVING TRENDS IN INTERDISCIPLINARY RESEARCH & PRACTICES May 1-3, 2023 Manhattan, New York City, USA
Tạp chí: The International Conference on Global Practice of Multidisciplinary Scientific Studies-IV Turkish Republic of Northern Cyprus April 28-30, 2023
Tạp chí khoa học Trường Đại học Cần Thơ
Lầu 4, Nhà Điều Hành, Khu II, đường 3/2, P. Xuân Khánh, Q. Ninh Kiều, TP. Cần Thơ
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