This study sets out to explore the multifaceted tea tourism experiences in Uji, a premier teaproducing region of Japan renowned for its high-quality matcha and gyokuro. Focusing on the cultural, historical, and gastronomic aspects of Uji, the research aims to provide a comprehensive understanding of the region's unique tea culture and its potential to contribute to the sustainable development of Japan's tourism industry. A qualitative approach was employed, focusing on gathering data through expert interviews, documentary analysis, and a comprehensive review of relevant literature. In addition, the study also applied a combination of quantitative research using online surveys targeting tourists and industry professionals to gain insights into their perspectives and experiences regarding tea tourism in Uji. The findings revealed the rich tapestry of tea-related experiences that Uji has to offer, from tea production and ceremonies to regional cuisine and historical sites. Furthermore, the study identified opportunities and challenges in promoting tea tourism in Uji and provides recommendations for enhancing tea tourism experiences and leveraging the region's distinctive tea culture to attract international visitors. The broader implications of this research serve as a valuable reference for other tea-producing regions and tourism organizations aiming to capitalize on the growing interest in tea tourism and foster sustainable tourism development.
Keywords: tea tourism, Uji, Japan, cultural experiences, gastronomic experiences, sustainable development, premier tea region
Tạp chí: International Interdisciplinary Congress of Women in Science, "Diversity, Careers, Interdisciplinarity", January 13-14, 2023, Venue: Sivas Cumhuriyet University, Sivas, Türkiye, in partnership with Association of Women in Science- BİLKADER
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