This research delved into the marketing and promotional approaches utilized by Vietnam to draw international tourists and amplify its global position in the tourism sector. By conducting a thorough examination of existing campaigns, collaborations, and promotional endeavors, the study assessed the efficacy of these tactics and pinpoints the factors that drive their success. Employing a mixed-methods approach, encompassing content analysis, surveys, and expert interviews, the investigation gathered data from industry reports, marketing resources, and insights from both tourists and professionals. The conclusions revealed Vietnam's distinctive attractions and potential areas for enhancement, proposing recommendations to refine marketing initiatives and promote sustained growth in the Vietnamese tourism industry. The broader implications of this research serve to guide tourism organizations and enterprises aiming to improve their marketing strategies and capitalize on the mounting interest in Vietnam as an alluring tourist destination in Southeast Asia.
Tạp chí: International Interdisciplinary Congress of Women in Science, "Diversity, Careers, Interdisciplinarity", January 13-14, 2023, Venue: Sivas Cumhuriyet University, Sivas, Türkiye, in partnership with Association of Women in Science- BİLKADER
Tạp chí: The 5. INTERNATIONAL KARS CONGRESS ON SCIENTIFIC RESEARCH Agriculture, Biology, Zoology, Veterinary, Natural Sciences, Animal Farming, Food Iksad Institute March 17-19, 2023 , Kars Turkiye
Tạp chí: The 8th INTERNATIONAL NEW YORK CONFERENCE ON EVOLVING TRENDS IN INTERDISCIPLINARY RESEARCH & PRACTICES May 1-3, 2023 Manhattan, New York City, USA
Tạp chí: The International Conference on Global Practice of Multidisciplinary Scientific Studies-IV Turkish Republic of Northern Cyprus April 28-30, 2023
Tạp chí khoa học Trường Đại học Cần Thơ
Lầu 4, Nhà Điều Hành, Khu II, đường 3/2, P. Xuân Khánh, Q. Ninh Kiều, TP. Cần Thơ
Điện thoại: (0292) 3 872 157; Email: tapchidhct@ctu.edu.vn
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