Đăng nhập
 
Tìm kiếm nâng cao
 
Tên bài báo
Tác giả
Năm xuất bản
Tóm tắt
Lĩnh vực
Phân loại
Số tạp chí
 

Bản tin định kỳ
Báo cáo thường niên
Tạp chí khoa học ĐHCT
Tạp chí tiếng anh ĐHCT
Tạp chí trong nước
Tạp chí quốc tế
Kỷ yếu HN trong nước
Kỷ yếu HN quốc tế
Book chapter
Bài báo - Tạp chí
15 (2018) Trang: 234-242
Tạp chí: Tạp chí Công Thương
Liên kết:

Along with the number of Facebook users in Vietnam are increasing, online shopping takes advantage their features available which has also been rapidly developed and expanded. This paper focuses on the shopping behavior and determinants affecting the decision of online shopping from Facebook Users in the Mekong Delta. The data used for this research was collected by making surveys of 350 observations in 13 provinces living in the Mekong Delta River of Vietnam by structured questionnaires. These two analysis methods namely Exploratory Factor Analysis and logistic regression model are used to analyze the factors that affecting online shopping decisions among Facebook Users. The findings revealed that these factors have a positive influence on online purchasing decision of such users include the belief in online shopping, the convenience and comfort of online shopping, the variety of products and the influence of Facebook surfing habit. In addition, factors of product (fake) risk and financial risk showed negative impacts on online shopping Facebook Users. Besides, the demographic characteristics such as age, gender and the amount of time consumers spend on Facebook also illustrated effect to such shopping behavior. Finally, some management implications to enhance the attractiveness and competitiveness of online shopping for users in the era of technological development (4.0) will be conducted and provided from this research.

Các bài báo khác
3 (2019) Trang: 2134-2147
Tạp chí: International Journal of Social Science and Economic Research
(2018) Trang: 861-871
Tạp chí: The 1st International Conference on Commerce and Distribution, Danang UNiversity-Kontum Campus, 14-15/12/2018
(2017) Trang: 768-778
Tạp chí: THE UHD-CTU ANNUAL ECONOMICS AND BUSINESS CONFERENCE PROCEEDINGS, ngày 13/1/2017-15/1/2017
(2017) Trang: 229-239
Tạp chí: UHD-CTU ANNUAL ECONOMICS AND BUSINESS CONFERENCE PROCEEDINGS - 2017
 

CTUJoS indexed by Crossref

Vietnamese | English


BC thường niên 2018


Con số ấn tượng (VN | EN)


Bản tin ĐHCT


TCKH tiếng Việt


TCKH tiếng Anh

 
 
Vui lòng chờ...