The article outlines the current situation of managing school counseling activities for students at Nam Can Tho University. In school counseling activities, there are many contents to be implemented, most students have psychological difficulties in many aspects, so the counseling content must also be diverse and rich to meet the counseling needs student consultation. Through the method of sociological investigation and direct interview, the article has comprehensively informed about the cognitive status of managers and lecturers; planning, organization of implementation, direction, inspection and evaluation, management of implementation conditions and factors affecting the management of academic counseling activities. Street. The research results are the basis for proposing measures to improve the management efficiency of school counseling activities at Nam Can Tho University