In Vietnam, when the social develops then the living is raised higher, and the influence of foreign culture, especially Western culture and American culture, become the most powerful and fastest. The transformation of values is happening on many areas of social life that associated with the institutions about economic, political, social and cultural. So, individualism and active lifestyle is more enhanced. However, the pragmatic lifestyle, the emotionless lifestyle and the epicurean lifestyle are also developed and its consequences have also been influenced greatly with respect to social.The article provides positive and negative expressions of pragmatic lifestyles, thus making comments on measures to reduce the restraints of these lifestyles.