Every business faces uncertainty at the commencing which is why the survival of that business becomes harder. If the businesses carefully take steps to diversify the risks, it will be easier to survive which will result in high growth. This paper aims to illustrate the implementation of risk identification carried out in a start-up company to examine the managing processes which involve the distribution and manufacturing of green products. The important risks that the company might face were identified, defined, and classified using the Interpretive Structural Modeling (ISM) method. The results show that among 23 Risk factors, there is one factor is eliminated through the evaluation process. Other factors are classified into four groups, including three factors in the Dependent cluster, sixteen factors in the Linked cluster, and three factors in the Independent cluster. The obtained results can be used in practice by companies in the process of limiting their business risk.