This paper presented how to involve the small-scale Pangasius farmers in developing adequate quality management through the entire export-oriented supply chain. In practical, the processing firms are prefer to purchase fish from larger scale farms and reliable quality of products. The research results shown which incentives can be used to improved quality at the farm level. It is equally to create procedures for analyzing smallscale farmers attitudes toward export market and thus have the information required to decide whether the individual farmers, farmers’s association or farmers clubs in order to penetrate export market successfully.